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Get the knowledge: How to make better fashion choices

Many people in high income countries own a lot of clothes, often far more than they need. The business of fast fashion has significant impacts for the people making cheap clothing and footwear, as well as causing both environmental issues, including water use, pollution and waste, and human health problems associated with the chemicals used. Reducing consumption and pressing manufacturers and retailers to adopt more sustainable practices are two actions people can take.

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Many people in high income countries own a lot of clothes, often far more than they need. Photo by freestocks: Unsplash
Many people in high income countries own a lot of clothes, often far more than they need. Photo by freestocks: Unsplash

Fashion is big business – globally it is estimated $3tn worth of clothing and footwear items are sold every year. 

 

Clothes can make us feel good, helping us to express ourselves, as well as being functional, keeping us warm and dressed appropriately, whether at work, doing sport or covering up our modesty! 

 

Many people in high income countries own a lot of clothes – 100s of items, often far more than they need. The industry is dominated by famous global brands, like luxury goods company Louis Vuitton, sportswear maker and retailer Nike, and high-street fashion companies like Zara and H&M. But behind the big names, long, complicated and often opaque supply chains exist, often harbouring many social and environmental issues.

 

Fast fashion is driving the problem, with its ever-accelerating ‘take, make and dispose’ cycle. Headlines about companies creating new products every week, have now been superseded by cycles as short as three days. 

 

Some fast fashion companies have tried to build in sustainable lines, but the overall goal – to produce as much as possible, as quickly as possible, for the least cost – is fundamentally at odds with the social and environmental aims of sustainability. The best practice for sustainability-conscious consumers is to remove themselves from the fast-fashion cycle completely. 

 

As well as avoiding buying items in the first place, you can slow down the cycle by keeping your existing clothes for as long as possible, including repairing and repurposing them. 

 

The people who make our clothes

Human rights and worker safety are inextricably linked with the global fashion industry, employer of around 300m people. The 2013 Rana Plaza disaster, in which 1,132 people died and 2,500 were injured, looms large. While disasters on a similar scale have been avoided, worker conditions have actually got worse, according to a 2021 report from risk management firm Verisk Maplecroft.

 

Based on its indices, the company found that human rights deteriorated between 2017 and 2021. The trend, which started before the pandemic, was exacerbated by Covid-19, as workers were expected to continue working throughout, without vaccination or proper protections. 

 

Much of the fashion supply chain – from low value, high volume items, to luxury brands – has outsourced production to second and third parties located in lower-income countries. Women make a significant percentage of the workforce. Child labour is also a problem. Often these workers are underpaid, expected to work long hours, and underrepresented by labour representatives.


In 2021, experts from governments and employers’ and workers’ organisations adopted a code of practice on safety and health in textiles, clothing, leather and footwear – the first for these industries. Based on international labour standards and other sectoral guidelines, the code, published by the International Labor Organization, provides advice on how to eliminate, reduce and control all major hazards and risks faced by workers.

Various alternatives to buying new items exist, including sharing and rental schemes, and buying second hand. Photo by Onur Bahçıvancılar: Unsplash
Various alternatives to buying new items exist, including sharing and rental schemes, and buying second hand. Photo by Onur Bahçıvancılar: Unsplash

Resource use 

Making clothes and footwear – whether they are made of natural fibres like cotton, bamboo or wool, or synthetic fabrics, like polyester and nylon – uses significant amounts of resources, including water, chemicals (such as pesticides, dyes and waterproofing agents), and energy. The Sustainable Fashion website provides detailed comparisons of the impacts of different materials.

 

Footprints for water, carbon and other resources used to make garments and shoes (such as fossil fuels used as feedstocks for synthetic materials and dyes) are generally high. Most resource use happens in the production process and during distribution between factories and retailers around the world. As always, fast fashion is the biggest culprit, with the sheer amount of garments being made contributing to a large footprint. 

 

Brands are also prone to overproduction across the entire industry. Fast fashion brands will often send unbought clothing to landfill, while some luxury brands incinerate clothing to avoid deep markdowns and keep the image of the brand as a sought after item.

 

Focusing on brands that have less intensive production cycles, or make products locally, help reduce footprints, and there are a number of made-to-order brands that avoid overproduction by only making clothes that customers have ordered.

Pollution

Statistics on pollution from the fashion supply chain are muddy, with one about fashion being the second biggest polluter recently being questioned. That said, a knock-on effect of outsourcing is a separation between conditions and emissions at suppliers’ factories, and the high street – it is not surprising that it is difficult to collect and verify the data.

 

Interestingly brands like Nike and H&M (which don’t include carbon footprint data from their suppliers) receive high scores in the Carbon Disclosure Project despite their carbon dioxide emissions increasing year on year. 

 

Several initiatives, like the Zero Discharge of Hazardous Chemicals (ZDHC) and the Higg Index,  exist to help brands work with their suppliers to reduce environmental and negative social impacts and improve transparency.

 

Pollution from discarded clothing and shoes is also a big problem. The UN estimates that 85% of textiles end up in landfills – that is 21bn tonnes every year. Even during the life of products, when they are washed, microfibres are discharged into waterways. When those microfibres come from synthetic fabrics, they add significantly to plastics in the environment, posing a threat to wildlife. Washing at lower temperatures, with liquid detergents, or adding filters to the discharge pipe, reduce impacts.

Recyclability

Recycling of fashion items is tricky, and directly correlates to the fabric used – blended fabrics like polyester-cotton mixes, can be particularly problematic. Polyester, a synthetic material, is the most used fibre in fashion. Companies, like Teijin, have created their own closed-loop recycling systems, which use plastic bottles as the feedstock instead of the petroleum typically used. 

 

One of the key issues with polyester fabrics is that there are few consumer recycling processes for collected waste. Rather than going for recycling, a lot of post-use garments end up being exported to developing countries where they are landfilled, as they do not have the facilities to handle it.

The Love your clothes campaign from pressure group Wrap provides lots of advice on how to take care of your clothes. Photo by lucas Favre: Unsplash
The Love your clothes campaign from pressure group Wrap provides lots of advice on how to take care of your clothes. Photo by lucas Favre: Unsplash

Making a difference

For the average reader, reducing consumption is key to reducing footprints. This can be done by buying less, using more and repairing. The Love your clothes campaign from pressure group Wrap provides lots of advice on how to take care of your clothes.

 

Various alternatives to buying new items exist, including sharing and rental schemes, and buying second hand, especially from places like eBay, Depop and charity shops, where it’s more likely that you’ll be buying from another person and extending an item’s life cycle. The other alternative is to purchase from brands where the clothing item’s production and life cycle is clearly advertised, and preferably verified. 

 

Some brands are investing in fashion passports, such as Eon’s Digital ID protocol that, among other things, allow them to trace the story of their products’ supply chain and share it with customers. 

Check it out

For more information on these issues:

  • The UN Sustainable Fashion Alliance coordinates action in the fashion sector towards achieving the 17 UN sustainable development goals
  • Sustainable Fashion website supported by Health and Environment Justice Support, working towards a healthy environment and environmental justice
  • The International Labor Organization Code of Practice on Safety and Health in Textile, Clothing, Leather and Footwear includes key points that are important in many other consumer product industries
  • The Sustainable Apparel Coalition is a multistakeholder group working to reduce environmental impact and promote social justice throughout the global value chain. Manages the Higg Index suite of tools
  • ZDHC over 170 organisations working in the fashion supply chain working to eliminate harmful chemicals, aiming to protect workers, consumers and our planet’s ecosystems
  • Climate action NGO Wrap provides lots of information and resources on sustainable fashion and textiles 
  • The Institute of Positive Fashion has developed a number of resources
  • Citizens action through the Fashion Revolution, the activism movement set up in the wake of the Rana Plaza disaster
  • Fashion United for industry data

 

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