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Momentum grows for food eco-labelling

Greater understanding about food labelling will assist the public’s shift towards a more sustainable diet.

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A clear and concise description on food packaging avoids confusion in what to buy. Photo by Viki Mohamad: Unsplash
A clear and concise description on food packaging avoids confusion in what to buy. Photo by Viki Mohamad: Unsplash

The roll-out of eco-labels on food is one step closer following the publication of new guidance from France. The country – whose Institut du Commerce is preparing to launch an environmental food score in 2023 – has published a translated report, ‘Empowering Consumer Choice and Eco Design’, aimed at supporting food companies with best practice in eco-labelling.

 

The publication provides a comprehensive view of the forthcoming French initiative, alongside guidance on methodologies, communication and design.

 

Eco-labelling has been a hot topic within the food sector in recent years. According to One Planet Network’s new report, ‘Communicating Food Sustainability to Consumers: Towards More Effective Labelling’, influencing consumer choices through on-pack labelling is “not a total solution, but an essential part of strategies to build sustainable food systems”.

 

Non-profit organisation Foundation Earth has been leading the charge for on-pack environmental guidance in the UK, with support from big brand partners such as Sainsbury’s, Co-op and Marks & Spencer.

 

School meals introduced carbon-labelled school meals at 12 secondary academies within the UK. Image by Yan Krukov: Pexels 
School meals introduced carbon-labelled school meals at 12 secondary academies within the UK. Image by Yan Krukov: Pexels 

The scheme – which has completed successful trials – assesses the complete lifecycle of a specific product, taking into account factors such as carbon emissions, water usage, water pollution and biodiversity loss. Each product will be given a label with an overall rating which can range from A+ down to G, alongside a traffic light indicator. This label will be displayed prominently on the packaging so consumers can make purchasing decisions quickly.  

 

Foundation Earth’s isn’t the only eco-labelling scheme in the pipeline. Value supermarket brand Lidl is trialling its own eco-score label, while some manufacturers, such as Oatly, have their own environmental assessments displayed on their packaging. More recently, school food provider Sodexo has introduced carbon-labelled school meals at 12 secondary academies within the UK.

 

However, the proliferation of different eco-labelling trials has sparked concern among some over a lack of consistency. Professor Robin May, the UK Food Standard Agency’s chief scientific adviser, says that food labelling must be unified, transparent and accurate. Speaking to ITV news, he said: "Currently, there are no internationally agreed standards for eco-labelling, or for what type of data should be measured. This must be addressed urgently through collaboration between business, academia and government, so that the food system can be set on a path to sustainability."

Check it out

For more information on these issues:

  • France’s Institut du Commerce report, ‘Empowering Consumer Choice and Eco Design’ is designed to help food companies with best practice in eco-labelling.
  • One Planet Network has published a report, ‘Communicating Food Sustainability to Consumers: Towards More Effective Labelling’
  • Foundation Earth is an independent, non-profit organisation that provides front-of-pack environmental scores on food products, to help consumers make more sustainable buying choices.
  • Oatly case study on communicating food sustainability.
  • School food provider Sodexo has introduced carbon-labelled school meals at 12 secondary academies within the UK.
  • The Consumer Goods Forum is a platform for positive change for businesses
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Rachel England

Rachel England

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