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Get the knowledge: How to tackle problem packaging

From bags and boxes to bubble wrap and cling film, we’re surrounded by packaging. How much of an impact is it really having on the planet, and what can we do to reduce the amount we go through every day?

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Compared to the likes of plastic, cardboard represents a much more environmentally-friendly packaging alternative. Photo by Wander Fleur: Unsplash
Compared to the likes of plastic, cardboard represents a much more environmentally-friendly packaging alternative. Photo by Wander Fleur: Unsplash

Packaging is everywhere: our food, toiletries, cleaning products, entertainment, clothing… we handle dozens of packaged items every single day.

 

This creates a major environmental concern – adding to the world’s growing waste mountain that’s expected to reach 3.4bn tonnes a year by 2050. The manufacture of different types of packaging takes energy and resources, contributing to greenhouse gas emissions and having a devastating impact on nature and wildlife. But it does serve a purpose. It’s designed to protect items, keep food fresh, enable efficient logistics, display important consumer information and, of course, entice shoppers with eye-catching designs and recognisable branding.

 

Packaging is therefore something of a necessary evil. However, according to McKinsey & Co, consumer awareness of the increasing packaging problem is growing – and research by Trivium Packaging and Boston Consulting Group indicates more are prepared to spend extra on environmentally-friendly alternatives. As such, businesses are slowly moving towards more sustainable ways of meeting this unavoidable demand.

Different types of packaging materials

Plastic

This is undoubtedly the biggest environmental offender when it comes to packaging. Producing it is resource-intensive, it will sit in landfill (or the natural environment if not disposed of properly) for thousands of years, and it’s having a devastating impact on ecosystems. According to the International Union for Conservation of Nature and Natural Resources, around 14 million tonnes of plastic enters the world’s oceans every year. Research published in Nature by a group of scientists from Australia indicated it takes just 14 pieces of plastic to kill a turtle.

 

However, plastic remains the most popular packaging choice because of its versatility and efficiency. It’s available in a huge range of styles designed to fulfil numerous purposes, from flexible plastic pouches for soups and polybags for shipping clothing, to hard plastic bottles for corrosive cleaning products and shrink film for bundling items together.

 

Varieties of plastic

Not all plastic is created equal, and there are other environmental factors to consider beyond its inherent chemical make-up. For example, black ready meal trays are very difficult to recycle because waste sorting systems can’t recognise black pigments, whereas uncoloured HDPE (high density polyethylene) is easily recycled and collected by most municipal waste services. Meanwhile, flexible packaging made from low density polyethylene (LDPE) is hard to recycle, but it is easy and light to transport, which gives it a lower logistics-related carbon footprint. There are many factors to consider.

 

Plastic also has a particularly important role to play in reducing food waste. Data shows that a staggering one-third of all food produced around the world goes to waste every year, amounting to around $1 trillion, as well as contributing to greenhouse gas emissions and water waste, and deepening poverty and social inequity. 

 

Plastic packaging can play a role in mitigating this waste, helping to protect fragile food items and keep produce fresh for longer. One study by scientists at Brunel University indicates that using 1.5g of plastic film to wrap a cucumber can extend its shelf life from three days to 14 days, while selling grapes in plastic bags or trays has reduced in-store wastage of grapes by 20%. This clearly poses a waste conundrum.

Selling grapes in plastic bags or trays has reduced in-store wastage of grapes by 20%, according to a Brunel University study. Photo by Gustavo Fring: Pexels
Selling grapes in plastic bags or trays has reduced in-store wastage of grapes by 20%, according to a Brunel University study. Photo by Gustavo Fring: Pexels

Plastic packaging innovation

The immense environmental challenges posed by plastic means this is one area that’s seeing huge amounts of innovation. As well as simply eliminating unnecessary plastic where possible, manufacturers are looking at ways of doing things differently. 

 

For example, Carlsberg has replaced the plastic rings on six-packs of beer with dots of glue that stick the cans together, while ICA Gruppen in Sweden has tried laser etching to replace labels on fresh fruit and vegetables.

 

Meanwhile, water-soluble films are being used by a number of companies for laundry detergents and cleaning products, and there are even edible coatings, such as those developed by Apeel and Mori in the US, that keep food fresh by using organic materials rather than plastic.

 

Card and paper

Compared to the likes of plastic, cardboard represents a much more environmentally-friendly packaging alternative. It’s inherently recyclable and can be produced from recycled content, and certification schemes, such as those run by the Forestry Stewardship Council (FSC), go some way to ensuring that trees and forests are properly managed.

 

But it’s not a packaging panacea. Producing card is still an energy-intensive process, creating around 0.8 tonnes of carbon dioxide equivalent for every tonne that’s produced, and it can only be recycled around seven times before the paper fibres become too weak to use again. This means we’re still reliant on trees – a valuable carbon sink – to feed our card and paper appetite. Some estimates suggest as many as four billion trees are felled every year to serve our paper and card needs.  

 

Furthermore, the properties of card mean it isn’t always an appropriate packaging material – it absorbs moisture, for example, and can be easily crushed. As such, manufacturers are experimenting with corrugated card styles and barrier coatings to make card packaging more durable, and therefore a feasible alternative to plastic. 

 

However, these come with their own environmental concerns – barrier coatings are not yet as effective as plastic for packaging food products, which means shorter shelf lives potentially leading to more food waste. And they’re not always recyclable, which isn’t always well-communicated to consumers.

 

Indeed, recycling challenges often arise when there’s more than one type of material in a package, such as blister packs for batteries and pens, or multi-wrapped ready meals, which usually contain a tray, film and a sleeve. 

 

This often leads to ‘wish-cycling’, where consumers assume that because one part of the package is clearly recyclable (the card, for example), then the whole thing can go into the recycling bin. Research from WRAP suggests around 84% of UK households are contaminating their recycling by tossing items without checking where they really belong.

 

Tips for Reducing Packaging Waste

  • When you go shopping, or are eating or drinking on the move, take your own bag, water bottle, coffee cup, straw and utensils, and pack your own food in paper or reusable containers.  
  • Choose products that are sold in bulk, are concentrated or are refills, or that don’t require packaging.
  • Look for products that use less packaging (but question manufacturers who might be greenwashing - for example, does the product need packaging at all?) 
  • Look for packaging that is recycled and/or recyclable. Be aware of issues around biodegradable packaging (Does it contain plastics? How will you dispose of it?).
  • Reuse packaging products.
  • For unavoidable packaging, get to know what the recycling symbols mean, find out how your local collection provider recycles different packaging products. Put effort into correctly recycling as much as you can, knowing that glass, aluminium, paper, and certain plastics are widely recycled. Encourage family, friends and work colleagues to do the same.
  • Get active, if you feel companies could reduce their packaging, call their customer service number, write them an email or call them out on social media. Some countries also have legislation that makes businesses responsible for waste packaging. If they don’t have systems in place to take back packaging, companies can be fined. 
  • Avoid buying new packaged products unless essential.

Glass

On the face of it, glass is a green packaging choice because it’s continually recyclable, and glass containers can be kept and reused over and over again. However, glass requires a huge amount of energy to produce and recycle, and the melting of raw materials such as silica sand and dolomite releases pollutants such as sulphur and carbon dioxide.

 

Furthermore, glass is heavy. A one-litre glass bottle can weigh up to 800g while a similar plastic bottle weighs around 40g – this extra weight means vehicles transporting glass bottles consume more fossil fuels to deliver the same amount of liquid.

 

Combined, these factors mean that glass bottles have four times the carbon footprint of plastic bottles, and make a 95% bigger contribution to global warming than aluminium cans.

According to the Marine Conservancy Council, around 11 million tonnes of microplastics enter the world’s oceans every year. Photo by Naja Bertolt Jensen: Unsplash
According to the Marine Conservancy Council, around 11 million tonnes of microplastics enter the world’s oceans every year. Photo by Naja Bertolt Jensen: Unsplash

Aluminium

Aluminium cans are generally regarded as the most environmentally-friendly packaging choice as they consume less energy and resources than plastic, glass or card. They aren’t made from fossil fuels, and they’re lighter than glass. They can also be constantly recycled with no change in properties – around 75% of all the aluminium ever made is still in circulation. Finally, recycling an aluminium can saves 95% of the energy used to make a new can, and no new material needs to be mined or transported.

 

But there are still environmental problems associated with aluminium. Its manufacturing process involves refining bauxite ore, which can pollute the water in the countries where it’s sourced. There have been cases of this in multiple regions, including India, Australia and Malaysia. 

 

To mitigate this – and to keep reaping the benefits of aluminium – the material needs to reach a proper recycling facility once it’s no longer needed. For example, the UK’s recycling rate for aluminium cans is 82% – this is high, but it needs improving if we’re to make recycling the main supply of new cans.

 

It’s also important to note that aluminium isn’t a suitable packaging material for everything, although we are now seeing some innovation from companies putting things like alcohol and cosmetics into cans, instead of glass and plastic.

 

Compostable and biodegradable packaging

The move away from traditional plastic packaging has seen a lot of innovation and research into compostable and biodegradable alternatives. In theory, these materials are better for the environment as, unlike ‘true’ plastic, they eventually break down, posing fewer risks to the environment. However, it’s a complex area full of misleading information.

 

First of all, it’s important to understand the difference between the two terms:

  •       Biodegradable means the material can be naturally broken down by microorganisms.
  •       Composting is a biodegradation process controlled by humans by adding beneficial microorganisms to the material so it breaks down into soil. Composting can be done at home or commercially.

As WRAP notes, therefore, all compostable plastics are biodegradable, but not all biodegradable plastics are compostable.

 

Compostable plastics – or ‘starch-based plastics’ – are derived from renewable materials such as corn, sugarcane, soy protein and cellulose. Biodegradable material is usually made from a mixture of bio plastics and traditional plastics such as polypropylene, polyethylene and PVC.

 

There are environmental issues associated with both. The amount of time it takes for a biodegradable material to fully degrade can vary hugely, and while it’s still in the environment it can continue to pose a hazard to wildlife. Additionally, the presence of traditional plastics means that while the overall structure of the material is eventually broken down, harmful microplastics will remain.

 

Compostable material, on the other hand, is non-toxic when decomposed as it breaks down to its natural cellulose state. Research has also shown that in terms of fossil fuel use, energy demand and water consumption, starch-based plastics are significantly better for the environment than their traditional counterparts. 

 

However, producing this material is problematic in that it requires a significant volume of land to grow the crops it needs. These crops are usually grown in monocultures, which negatively impacts biodiversity, and they reduce the land available for producing food, which is set to become a key climate challenge in the future.   

How packaging is regulated around the world

Governments across the world are responding to the packaging problem – particularly single-use packaging – through regulations that both minimise environmental waste and improve waste management processes.

 

Europe

In the EU, the Packaging and Packaging Waste Directive has been in place since December 1994, with multiple revisions and additions since. This is particularly focused on developing a circular economy, as well as creating a harmonised EU policy framework for the sustainable use of biodegradable and compostable plastics. The EU also has a directive relating to single-use plastics, which aims to tackle the 10 most problematic single-use plastic items in Europe.

 

UK

In the UK, any business or organisation that produces or uses packaging, or sells packaged goods, may be classed as an ‘obligated packaging producer’. They must follow a set of rules designed to reduce the amount of packaging produced, reduce how much packaging goes to landfill, and increase the amount of packaging that’s recycled. The nation has also implemented a plastic packaging tax, and is aiming for a 73% packaging recycling rate by 2030. 

 

USA

While the USA has comprehensive federal legislation on things like waste disposal and recycling, there’s no national guidance on packaging, although momentum is growing for a national Extended Producer Responsibility initiative. This is being driven by regulation from individual states and local jurisdictions. California has a Rigid Plastic Packaging Container Law (RPPC), for example, which stipulates that such containers must be made from a minimum of 25% recycled materials. 

 

Maine, meanwhile, has recently introduced an extended producer responsibility programme for packaging, designed to reduce the volume of packaging materials in the state. Elsewhere, states including Connecticut, Delaware, Hawaii, Vermont and Washington have banned disposable plastic bags. While not technically packaging, this is an important first step in tackling the United States’ mounting waste problem.

 

Australia

Australia’s packaging programmes were for a long time industry-driven until an official review in April 2023 found the country was recycling just 18% of plastic packaging, which would fall well short of the national target of 70% by 2025. As such the country’s federal and state governments agreed for the first time to impose mandatory packaging rules on manufacturers and retailers. It’s now working on compulsory rules for packaging design based on international best practice, as well as a roadmap for improved recycling.

 

China

China has a staggered list of directives designed to gradually phase out the use of single-use plastic packaging, and non-degradable bags, disposable plastic tableware and disposable plastic products offered by the hospitality sector will be banned everywhere by 2025. Interestingly, while China is a major producer of plastic packaging, Chinese citizens create a very small amount of plastic waste themselves – around 18kg per person per year, compared to 53kg in the USA and 44kg in the UK.

 

India   

India has had a ban on single-use plastics since July 2022, however, as many news outlets have reported the initiative has not proven successful, with items including plates, cups, cutlery, straws, packaging films and cigarette packets still in rampant circulation. According to analysts, much of the issue lies in enforcement, since implementation of the ban lies with respective state governments and their state pollution control boards.

 

Elsewhere in Asia, other countries, including Thailand have introduced policies to tackle plastics waste. And in Africa a number of countries including Kenya and Rwanda, have banned the use of plastic bags.

 

Get active 

  • The Marine Conservation Society runs a campaign for people wanting to take action against microplastics.
  • Recycle Now is a national recycling campaign for England and Northern Ireland providing advice for consumers on how to recycle different waste streams.
  • WRAP’s Clear on Plastics campaign aims to cut through consumer misinformation.

 

This article was first published 22/08/22 but has been updated to reflect the latest research and developments in this area.

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Rachel England

Rachel England

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